Marketing Careers : Careers in Marketing Field
Mostly for product management careers as well as brand management careers, candidate having an MBA degree is preferred. However some companies also promote their sales representative for this position. Product and Brand Managers The product managers are responsible for the making profit as well as market development of a product. The product manager is the chief executive of that product line. They generally organize and monitor various departments of organization and make sure the competent and timely supply of a product to market. Some product managers have international assignments. While most product management a position concentrates on product and market development locally. Responsibilities of brand managers include planning, establishing, developing and guiding the marketing efforts for a particular brand or product. Brand manager also coordinate activities in advertising, research and development, marketing research, purchasing, production, sales, distribution, promotion, package development, and finance. Average annual salary for brand manager is $78,400. However it ranges between $66,760 and $88,520. To be a product and brand manager, candidate must possess a bachelor's degree with four years of field experience. Common traits of product and brand managers include results oriented, creative; possess strong communicational and interpersonal skills as well as analytical skills. Product Development Manager Product development managers are specialized in the development and planning. Product development managers uncover the opportunities in the marketing of consumer services, consumer products, public service programs, hospital and medical services. Candidates looking for product development manager job must have skills and understanding in sales forecasting, marketing research, and promotional campaigning. Product development manager are responsible for converting concept to commercialization successfully. Average annual salary for product development manager is $77,525. According to report, salary of product development manager ranges between $63,560 and $82,500. Candidate seeking career as product development manager must complete his four year bachelor's degree program along with at least 5 years of field experience. Common personality traits of a product development manager are they should be creative and have analytical skill. They should be able to develop or research new ideas, conceptualize these ideas, and evaluate them from market as well as financial point of view. Product managers Product managers are responsible for planning, developing, and guiding the marketing efforts for a particular product. Product manager coordinate activities in various departments including advertising, promotion, production, research and development, marketing research, sales, purchasing, distribution and finance. Average annual salary for product manager is $77,150. However according to reports, salary of product managers range between $67,670 and $89,180. Candidates seeking career as product manager must complete a bachelors degree and also have four year field experience. Common personality traits of product managers include creative, results oriented, strong communication, interpersonal, and analytical skills. Market Research Director A market research director is responsible for guiding and monitoring company's marketing policies, strategies, initiatives and objectives. Market research director continuously access changes to the market and industry and make appropriate changes in marketing plan. Generally market research director has team that they lead and guide. Average annual salary for market research director is $127,726. Salary of them varies from $105,890 and $156,560 according to industry, experience. Educational qualification or eligibility for marketing research director is a bachelors degree with at least 10 years of field experience. Candidates applying for market research director should have traits like creative, detail oriented, and flexible. Market Research Manager Responsibilities of a market research manager include monitoring and organizing functions related to market research and development. Market research managers also plan and formulate research and improvement scheme. To be a market research manager, candidate should have completed bachelors degree along with at least 5 years of field experience. Personality traits of market research managers are innovative, flexible, detail oriented, flexible, leadership quality and able to direct others. Annual average salary of market research manager is $77,590. According to reports market research managers get salary in the range of $53,190 to $97,130. | |||
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